Xperia™ Made of Imagination – Bringing the robots to life!

Guys – in case you missed it…
To create our Sony Xperia smartphone TV ad, we enlisted the help of the most imaginative people we know – kids. We asked them what they thought was in Xperia smartphones that made them so special and one story stood out – the words of 8 year old Jake Ryan.
We were there to capture how it all came together, so check out our behind-the-scenes video to see how acclaimed director Wes Anderson and Laika/House brought Jake’s imagination to life.
Enjoy.